CITYist

On May 3rd, Amazon launched its new online discounted designer shop, My Habit. Similar to sites like Gilt Grouple and Ideeli, My Habit is a membership-only site that offers designer goods up to 60% off. But have no fear about being denied access to this exclusive experience; simply type in your e-mail and create a password to sign-up (Members of Amazon.com can already access the deals with their Amazon sign-in). New sales go up every day at noon EST, and high-end designers like Doo.Ri, Badgley Mischka, and CC Skye are just a few that have already graced the new site.

We’re loving My Habit’s sleek design, custom photography, comprehensive searching (categories are broken down by Women, Men and Children and labeled by what kinds of sales are occurring), and seriously cool prices; it seems that My Habit is going to inspire quite a few of our own habits. With free four-day shipping and free returns on qualifying items, we’d say Gilt is facing some chic competition.