Behind the Scenes with Burberry

By Eva Medoff, June 24th, 2010

Burberry is letting customers behind the shiny veneer of its Fall/Winter ad campaign. Usually the stuff of glossy magazine pages and fantasy-inducing dreams, Burberry has pulled the curtain back to reveal the philosophy and strategy behind its advertising, straight from the mouth of Creative Director Christopher Bailey. Burberry reveals the process through a documentary-style video with Bailey, and one that details the models, musicians and actors that make up the cast of the campaign (including model-turned-Megan Fox-replacement, Rosie Huntington Whiteley). Watch the videos and see more of the stunning Mario Testino photographs below.

CITYist

Behind the Scenes with Burberry