CITYist

Surrounded by bubbling mimosas, pink frosted cupcakes and pink tutu wearing ballerinas, Betsey Johnson’s perfume unveiling and birthday party couldn’t have been any more Betsey. With the fashion elite perched upon pink settees and ballerina shaped perfume bottles decorating pink tables, the Stephen Petronio Company performed an elegant, moving dance that was topped off by a trademark Betsey Johnson split. For a woman that had just turned 69, Betsey’s energy (and ability to do the splits) has not diminished even a smidgen.

While the birthday of a renowned fashion icon is enough of a reason to celebrate, everyone had gathered for another birth—of Too Too, Betsey Johnson’s newest fragrance.

Too Too, is a fun, fresh perfume targeting the youthful and effervescent “it” girl. With a vivacious packaging design, and an alluring scent, Too Too will convey the free spirit of today’s sexy, modern girl who is playful, cool, and flirtatious.

An exemplification of playfulness, the fragrance is deliberately enticing, boisterous and youthful, using key fruity and floral notes. The vibrant scent is comprised of sweet passion fruit, sparkling mandarins, ginger, and strawberry leaves spun together with an underlying delicate must that suggests femininity and warmth. To round it out, jasmine, Bulgarian rose, patchouli, sandalwood, and vanilla add just the right touch of sweetness and musk.

Betsey’s years as a dancer cued her love for costume and fashion, leading up to the formation of her namesake label in 1978. Betsey gushed, “It was too too great of an experience developing and designing Too Too with Inter Parfums! Inside and out, it’s too too sexy!” Too Too will launch in October 2011 exclusively at Sephora through April 2012, followed by departments stores and specialty boutiques worldwide.

All photos courtesy of FactoryPR.