By Ying Lam, April 15th, 2010
Swimwear has never looked so creative—and so, for lack of a better word—hot. Australian duo Nicky and Simone Zimmermann have opened their first U.S. boutique in Soho—but just like their apparel and swimwear, they’ve gone cutting edge: ZIMMERMANN is a “concept store” only open until June.
ZIMMERMANN’s designs are chock-full of feminine wear, but their swimwear is their signature. The pop-up shop will be offering Zimmermann’s handbags, footwear and of course, bathing suits, right on time for beach season. And these aren’t just your average yellow polka-dot bikinis. Bright floral bikinis, ruffles, woven straps and one pieces that lace up the back like a corset are all the norm here—as well as bathing suits with swaths of cut out triangles revealing just the right amount of skin. Stop by the shop (112 Greene Street) to check out the designs—and remember, you only have a few months to do so.