CITYist

It’s finally here: the Martin Scorcese-directed Chanel film. For its new Bleu de Chanel men’s fragrance, the iconic brand tapped an iconic director to direct French actor Gaspard Ulliel in the ultra-stylized commercial. Ulliel plays an actor catapulted into fame and celebrity with a strong distaste for being in the public eye—until he runs into a lover from his past. The film unfolds against the backdrop of The Rolling Stone’s 1965 song “She Said Yeah” on the streets of New York. As for the fragrance, it’s said to include notes of citrusy grapefruit, dry cedar and labdanum (but we’re sure the video is a bit more interesting).

To view the film, click here.