BURBERRY WORLD LIVE AND TAIPEI FLAGSHIP OPENING
By veronica viayra, May 1st, 2012
Burberry has launched the Burberry World Live Event in Taipei that coincided with the opening of the first Burberry flagship store in Taiwan last week. Burberry World Live is an immersive 360 degrees experience that blurs the brand’s physical and digital dimensions while bringing to life its world of fashion and heritage. It features an eight part 360 degree film, a live musical performance, and a digital weather experience all taking place in a custom cylindrical space. This was the live event’s premiere as it will tour other cities around the globe later this year including Hong Kong, London, and Chicago. For those unable to go to and get the multi-sensory experience first hand can access the event’s highlights online at Burberry. com.
The Taipei Burberry World Live event was co-hosted by Burberry Chief Creative Officer Christopher Bailey and Taiwanese singer and actress Jolin Tsai. Other attendees included Jessica from Girls Generation, Sandrine Pinna, and Daniel Henney. The British musician Tom Odell performed live for the first time at the event and was accompanied by an orchestra comprised of students from local Taiwanese colleges.
The flagship is the brand’s biggest store in the Asia Pacific region and is the first flagship to carry the Burberry Beauty collection. The Burberry Prorsum, Burberry London, Burberry Brit, and Burberry Sport collections will be sold there. The 14,800 square foot store is located at the Taipei 101 Shopping Centre.
Christopher Bailey and Jolin Tsai