CITYist

Last week, Camila Alves-McConaughey unveiled her INC International Concepts campaign at LDV Hospitality’s latest New York hotspot No. 8. An affair to remember, the night was a huge success as party-goers, including Coco Rocha, Solange Knowles, Kelly Rutherford and Louise Roe, danced the night away under an iconic, spinning chandelier!

Latin drummers hit a steady beat to mimic the crowd’s anticipation, as they all eagerly awaited Alves’ grand entrance. Guests danced to pulsating rhythms of tropical beats among a flourish of palm trees in celebration of the Brazilian beauty’s new role as brand ambassador. Gorgeous male models revealed the life-size campaign image, and the expectant mother was simply radiant as she announced the partnership. Alves wore a signature bandage dress from INC’s Fall collection to show off her more than enviable assets.

The night reached an all-time high when electro-pop band, Lemonade, surprised guests with an awe-inspiring (and dance-inspiring) live performance!

And, through it all, a beaming Matthew McConaughey could not help but flaunt his avid admiration for his new wife. He stood front-row, snapping pictures of his beautiful wife and showing everyone all the love and support he has for this woman.

It was truly a night to remember, and certainly not one that will quickly be forgotten!

Camila Alves will highlight INC’s Fall collection, beginning this Fall and continuing until 2013. She will appear in a multi-platform campaign and embrace the role of media spokesperson for the brand.