CITYist

In a world in which virtually everyone, at one point or another, seems to place so much importance on physical appearance, it is refreshing to see a world of supermodels break out of the antiquated, societal mold and work to help refurbish the system; work to help create a world that values inner beauty and strength; and, most importantly, work to create a world in which we can all, hopefully, one day learn to abandon our facades and shine true.

And it was even more refreshing to see this happen during New York’s Fashion Week.

Founder Anne-Marie Van Dijk launched CLEANSE this Fashion Week with the support of the world’s top agencies, Vogue’s Ivan Shaw and, of course, a TON of supermodels.

CLEANSE: One Body, One Planet shows models how to live a healthier lifestyle, without forcing them to abandon their dreams to be the next cover girls. CLEANSE provides models with access to healthcare professionals, fitness experts, wellness services and green living. Being gorgeous does not have to come with a price. You do not have to sacrifice your health to be beautiful. And I applaud Anne-Marie Van Dijk for launching such an inspiring movement.