CITYist

Cosabella has brought its bright colored lingerie to SoHo. The brand just opened its first New York City flagship store and filled it with their favorite styles that celebrities, designers, and stylists all over the world love. The sleek and modern, all-white, exposed brick store has Cosabella’s Never Say Never, Soire, Aire lines, and many others. The front of the register is adorned with Never Say Never thongs in a rainbow of color showcasing the brand’s devotion to color. Currently, the store is showing the Fall and Holiday collections.

Fit specialists and personal shoppers will be available to assist customers.There is even a room for private try-ons, so bring along your special someone to the shopping experience. This store will be Cosabella’s third one with two other locations in Miami and Atlanta. The store is located at 220 Lafayette St, between Spring and Broome.