Dave Matthews Leads Varvatos’ Spring Ad Campaign
By Mackenzie Gavel, January 14th, 2011
We’ve come to know John Varvatos as one designer who channels the ingenuity behind his creativity in ad campaign imagery from Rock ‘n’ Roll; which is why it should come as no surprise that Varvatos has chosen Dave Matthews, the lead vocalist and guitar player of the Dave Matthews Band as the face behind his ad campaign imagery for Spring 2011.
Photographer Danny Clinch shot Varvatos’ campaign in studio and on location throughout the streets of New York City. In the campaign, Dave Matthews is portrayed as a “One Man Band”. But what’s with the monkey on his back? YARD Creative Director, Stephen Nedzweicki, cleverly took notice of Matthew’s love for vintage instruments, combined with his immense curiosity for carnivals and street performers, and intertwined the two into one miraculous image full of a vivacious sense of fun.
Danny Clinch and YARD also collaborated together to create a short art film that captures the essence of the image that the two worked hard to attain. Click HERE to view the video.