CITYist

Dolce & Gabbana is launching an official YouTube channel, aiming to increase its digital presence.  Creating a space where language is universal and the brand is instantly recognizable, the YouTube channel provides the essence of Dolce&Gabbana to everyone.  Transcending the language barrier, the channel is user-friendly and accessible to the online community.

Featuring videos of collections, ad campaigns, and behind-the-scenes footage, the channel is clearly divided into categories, following the sleek aesthetic of the brand itself.  The videos go beyond typical images and advertising spreads, creating a multi-dimensional relationship between the viewer and the brand.