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Edition01 caters to individuality

By Erin OKeefe, January 19th, 2012

Owning the most coveted piece of the season is a double edged issue: having something that everyone wants, but running the risk of looking like everyone else. Edition01 has swooped in to solve this problem. The site founded by BFFs Estefania Lacayo and Jessica Wilpon Kamel have teamed up with industry super stars like Thakoon, Yigal Azrouel and Prabal Gurung to create limited edition runs of their pieces. Don’t worry about everyone flocking to the site and coming out looking like you. The collections are only purchased in small runs so the risk of walking into an event wearing the same dress as someone is quite low. Recently joined by Cheryl Mainland, CMO / Co-Founder of Edition01 the site has already become a must visit for those looking for a piece of exclusivity. Reem Acra launches her line today with timeless dresses. Make sure to snatch up her pieces soon while supplies last! edition01.com

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