Electric Garden
By Eva Medoff, June 29th, 2010
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Despite the fact that Mara Hoffman’s cited influence for her Resort 11 collection is “electric garden,” the patterns and colors are decidedly more tame than this summer’s collection. That’s not to say less interesting or alluring, but simply toned down, relaxed and fitting for leisure time on a yacht—like we said, resort. Fitted bodices and demure shorts give a sort of sailor vibe (with Hoffman’s psychedelic undertones mixed in, of course), while flowing dresses and minis exhibit floral prints in a wash of blues, pinks and blacks. Certain pieces, like an oversized black tee, display her signature statement backs, this one open and connected by bows. Garden? Yes. Electric? Well, that at least describes the energy with which shoppers will grab these pieces off the shelves.




