CITYist

Supermodel Erin Wasson is going to be the new face of Rockport’s Fall 2012 campaign. The campaign is entitled “Day in the Life” and shows Wasson going through a typically day for the model. From a photo shoot in a SoHo studio to a night on the town, she will be wearing footwear from Rockport’s new Fall 2012 collection. The campaign demonstrates the brand’s commitment to comfort and style with a distinctly American vibe.

One of the Rockport Fall 2012 styles Wasson will be rocking in the campaign is the sophisticated Presia Zip Shootie. This shoe will be a must-have for urban professionals as it can easily translate from a day to a night look. It features a round toe silhouette, inside zipper, and many options such as a black suede with gold piping, exotic print leathers, and leopard pony hair.

Another style is the Cedra Scrunched Tall Boot. This is perfectly suited for comfortable, casual days with its relaxed vibe. The boots are made of a luxurious brown suede and have a wedge shape. The drawstrings around the calf and ankle add a playful dimension to the all around cool vibe.

The campaign will debut on September 1.