CITYist

Attention to all online shopaholics: Rue La La and Gilt Groupe now have some competition—from none other than eBay. The online marketplace is diversifying its business model by adding eBay Fashion, a one-stop destination for clothes, shoes and accessories, to its roster—as well as Fashion Vault, a feature with two to three day flash sales of designer goods.

The new site puts everything in one place, so users can easily browse through the latest offerings in vintage and repurposed clothes as well as trendy items. eBay has long been a destination for the style-conscious consumer, but is seeking to rebrand itself as more than a website that happens to sell clothes (among many other things)—but as a fashion website.

To further add to the hip factor, Fashion eBay is working with stylist Anabell Tollman to curate fashion items found on the site—á la Rachel Zoe and Piperlime. Free styling is just everywhere these days.