CITYist

Officially opening just yesterday to the public, Gant opens its first dedicated boutique for their youth-oriented, stylish Rugger line. The store, located at 353 Bleecker Street in the West Village, carries the full range of Rugger menswear in a cozy space that echoes Gant’s industrial New Haven manufacturing plant roots.

Not to be defined solely by their casual, preppy threads, a Gant city bike, displayed prominently in their window and striking campaign lookbook shot by Guy Aroch, caught our eye while we checked out the new shop. See for yourself this weekend — it’s gonna be a sunny one!