Global Glamour Goes Beauty
By Liz Smith, October 2nd, 2012
Highly regarded for epitomizing global glamour, ready-to-wear and bridal designer Reem Acra celebrates her start into the beauty category with the launch of her first-ever fragrance. Much like Ms. Acra’s design philosophy, the fragrance is a direct reflection of her appreciation for mixing traditional classics with modern luxury and sophistication. “When designing, I always strive to make women look and feel beautiful. Perfume is a more intimate, yet subtle, way of achieving that,” said Acra. With the help of Perfumer Pierre Negrin of Firmenich, the signature scent has a sleek sheer amber effect balanced with shimmering fruit, voluminous flower petals and a sensual musk which evokes elegance and graceful confidence. Packaging designer, Doug Lloyd of Lloyd & Co. packaged the fragrance in a sleek glass flacon, seen below, which is embellished with Ms. Acra’s insignia of a whimsical dove and flora, reflecting regal tradition from her home in the East.
The Reem Acra Eau de Parfum, body lotion, shower gel and body cream can all be purchased at Saks Fifth Avenue and other fine department stores beginning October 2012.