CITYist

Gucci is all about bags. And to prove it, they’ll be sending their team of artisans around the country to sew their arsenal of leather goods in person. Gucci’s Artisan Corner will makes its way from San Francisco to New York (with stops in between) starting on April 22nd, so customers can see the last stitches, bamboo handles and embossed initials of their signature bags be completed in person.

Artisan Corner is all part of a concerted effort to reiterate Gucci’s long history and to prove its commitment to quality. In a world where most of our products are out-sourced to other countries and made in conditions we’d rather not think about, it’s quite quaint to imagine Gucci’s Florence-based team performing the duties of respected seamstresses. With videos of artisans at work over the years and old-fashioned, pop up workstations, a visit to the exhibitions might be more like going to the museum. Who knew fashion could be so educational?