Jana Feifer: Letters for Literacy and Fashion with Purpose
By Liz Smith, June 19th, 2012
Jana Fiefer’s signature and ever-popular “Letter” bags are back this summer! She is launching them as part of an all new Letters for Literacy campaign to benefit UNESCO’s Literacy Initiative, LIFE, which reaches 35 countries around the globe with literacy rates of less than 50%. Each of her totes costs $130 and 10% of the proceeds will be donated directly to the organization, which works to provide educational materials and promote improvement in national reading and writing skills in countries on numerous continents. The bags are made as expertly as ever and consistent with Jana’s ongoing effort to operate with “green” business practices. Each tote features a a cotton hemp and leather trim, and of course, a monogram of the customer’s initials, making the bag an excellent gift for yourself or others that you can feel good about! Inspiring both fashion and philanthropy, these “Letter” totes have already proven popular with celebrities as the tote can be seen slung over the shoulders of Renee Zelwegger, Selma Hayek, Kate Beckinsale, Jamie Lee Curtis, Kate Capshaw, Jill Dempsey, and many others. For more information or to purchase these great totes and support this important cause, visit www.janafeiferbags.com. For more informations about the UNESCO Literacy Initiative (LIFE), visit www.unesco.org.


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