CITYist

Kérastase Paris’ new shampoo promises to strengthen, clean, protect, and refresh leaving users with denser, healthier-looking hair. Unfortunately ladies, this product wasn’t designed for you. The luxury haircare brand has tailored its new Capital Force Bain Énérgetique to the man who is as invested in his hair as much as his assets.

The daily shampoo is specially formulated for men with normal hair. While these men might feel that they don’t need to worry, they do face a daily battle against environmental aggressors that can reduce and affect hair capital causing a decrease in density, vitality. thickness or growth. As loss of hair capital is a primary concern for most men, Kérastase has devised a revitalizing formula that targets this need while creating a refreshing sensation on the scalp.

The wooded spicy green fragrance is just one element that makes this shampoo so irresistible. The formula features the latest technology in haircare such as the Systéme Taurine, a dual-action system of Taurine, D-Biotine, Ceramide, and Arginine that protects against hair thinning while fortifying and adding substance to the hair fiber. There is also a energizing concoction of Ginseng, SP94/Gluco Lipids, and menthol to revitalize the scalp.

The benefits of this new product include preservation of hair capital; enhancement of hair fiber creating denser, healthier-looking hair; removal of sebum build-up leaving the feeling of cleanliness and refreshment; and strengthening against damage.

The shampoo costs $36.