La Sélection De Paris
By Kimberly Cortes, March 26th, 2012
We all love L’Oréal Paris makeup, specifically the fabulous shades of nail polish, this spring we must stay trendy with the “it” colors. Ladies, a solution has arrived, with our busy lives there’s barely any time to stop and buy magazines but thanks to the online media and the development of digital magazines we can snag the trends. L’Oréal Paris has launched their first ever issue of La Sélection, an online digital magazine that’s all about color. The first issue includes a welcome letter from colour designer for L’Oréal Paris, Orrea Light. In the welcome letter she has scouted the perfect “it” trend colors for this season. The inspiration came from her recent visit to Paris, the city of lights. She talks about the hottest colour trends and the inspiration behind the shades.
The introductory issues also includes five featured articles. The ColourScope article lets you identify and discover your signature palette, its fun and easy. First you’re given a selection of images, you choose the most appealing to you and immediately you get a 3 color palette and a brief description of what the colors identify you as. Of course, mine was “trend setter” and my colors were bold, bright and unexpected hues. The Shade Spotter article takes you to the streets of Paris to check out what colors Parisian women are styling in. Makeup mavens and nail junkies you wont want to miss the Mixology article. Find out how to master the basics of colour theory, from forecasting and analyzing shades to mixing them like a pro. For tantalizing eye candy based on a Colour Riche shade personally selected by Orrea check out the Colour Palette article. Saved the best for last, the colour trend map is a super cool map that lets you see what shades are trending across the country. You can also see the top 3 favorite shades for women in the US, and don’t forget to vote for your favorite shade.
Designed for your convenience the digital online magazine can be viewed on any device you’re on (desktop computer, iPhone, iPad, Android, Blackberry). The content on the website reorganizes to fit the screen of your device for easy and organized viewing. If you find a must-have shade and you’d like to purchase it, you can shop online by choosing the shopping guide tab. View and shop the range of 42 Colour Riche Nail shades online directly from the digital magazine.