CITYist

Sleek glass design? Flashy LED screens broadcasting images? Must be Time Square. Or, better yet, a MAC store in Time Square. The wild makeup retailer, known for its ostentatious storefronts, will be opening a 1,700-square foot flagship next Thursday—hoping to catch the eyes of MAC junkies and open-jawed Time Square tourists alike.

We can expect it to stay true to MAC’s usual high drama, while adding a high-tech element (such as the aforementioned LED screens as well as interactive touch screen computers) that a post in Times Square would certainly necessitate. The splashy boutique isn’t designed to be merely a shopping destination, however, but an experience—with 60 makeup artists and a projected 500 customers a day. So will it live up to the hype? Check it out starting April 15th (at Broadway and 46th) to find out.