Michael Kors Launches Digital Video & Content Series
By Barie-Claire Rogers, June 13th, 2012
“Living The Kors Life,” is a newly launched interactive, shoppable digital video and blog series from designer Michael Kors. The series will highlight the various personalities, lives, personal styles, passions, and perspectives of women who work at and wear Michael Kors. “Living The Kors Life” will be showcased on the newly redesigned Destination Kors website (www.DestinationKors.com), which has been reformatted for the iPhone and iPad. Each season the series will introduce a new cast of women to viewers, who will then be allowed to shop for what the women are wearing in a sidebar called “Get Her Look” which will feature the items that the women are wearing. The women themselves will create weekly posts that relate to the brand. “Living the Kors Life” content can also be seen on Facebook, Twitter, Pinterest, Instagram and Weibo. The first installment of “Living the Kors Life” will run through August 31st.