CITYist

It may come as a surprise, but the first thing you have to do upon arriving to Maison Martin Margiela’s new e-boutique, powered by Internet retailer YOOX Group, is click enter. Using an archetypal platform as its template, the website pays homage to the Internet of days past. Links in MS-DOS font might evoke nostalgia in the old-time Internet user, but Martin Margiela’s target audience includes all fashion lovers, code-savvy or not. Folders lead to a multitude of pages that feature the current women’s and men’s collections, stores worldwide, archives and more. And every once in awhile, an interactive video pops up as a reminder that someone is watching, calling, and waiting—but for what exactly? Perhaps for you to discover something to love. Whether it’s the red velvet/silk chiffon bodysuit, the Incognito sleek eyewear, or, our favorite, the limited edition celebratory ‘5 zips’ leather biker jacket, Maison Martin Margiela doesn’t disappoint.