Odin & Snarkitecture Launch Pop-Up Shop
By Barie-Claire Rogers, May 1st, 2012
Odin New York, in collaboration with Snarkitecture, is launching their first pop-up shop solely dedicated to their body and home fragrances today (Tuesday, May 1st). Located in the East Village, the shop highlights Odin’s complete library of six unisex fragrances and four home fragrances, while also displaying creative design from Snarkitecture.
Snarkitecture created an art installation for the space that echoed the clean, monochromatic lines of Odin fragrances’ packaging. They created white plaster castings of the fragrance bottle and then artfully arranged them, resulting in a sleek space with a minimalistic feel that allows customers to fully experience the scents.
The pop-up shop will be open for six weeks starting on May 1st. Body fragrances will retail for $125.00 and the home fragrances retail for $65.00.The first fifty customers to purchase a fragrance during the shop’s opening week will receive an artifact from the installation, in the form of a plaster cast bottle. The following week’s customers with receive an Odin New York + Snarkitecture tote bag. The shop is located on 330 East 11th street, New York, NY 10003 and will be open from 12:00pm – 7:00pm daily