Peace & Love
By Tiffany Yannetta, April 21st, 2010
There’s no better excuse than a music festival to stretch your city legs, and H&M’s Fashion Against AIDS Campaign wants to get you out West in style. Their festival-inspired collection (available May 20th) is full of easy dresses and bohemian tunics, (and for guys, lightweight jackets and summer shorts) to help you beat the heat and feel the music everywhere from Pitchfork to Lollapalooza. And with 25% of the proceeds from the collection going towards AIDS Awareness organizations, now you have two reasons to go.
For women, some of the highlights include a tunic with fringed bat sleeves, bloomer-esque denim short-shorts, and printed maxis and minis. The men’s items follow suit, with printed tanks, scarves, and jackets (the leather Ramones kind and the Beatles a lá Sergeant Pepper kind). Whether you’re in the band, or if you just look like the band, you don’t have to break the bank to snag your festival duds—the highest price point in the collection is a very do-able $79.95. And you also don’t have to head over to a camping store to get the rest of your necessities, likes tents and ponchos. H&M’s got you covered there too, with everything from sleeping bags, chairs, and even totes, so you can (try to) smuggle in your own bottles of water.
Photos courtesy of H&M.