Pioneer Denim

By Eva Medoff, July 30th, 2010

Lately, it seems a whole lot of iconic brands are realizing that collaborations offer a combined creativity of inestimable proportions. Now, Levi’s and Brooks Brothers are the newest to try out the formula with the less-than creative name Levi’s® Jeans, Made in the USA for Brooks Brothers. That aside, the line has lofty aspirations: to create a truly American, iconic jean to go along with both brands’ long-standing reputations. Levi’s is pulling out all the stops with its classic 501 jean, the 505 jean and and the modern 514 Slim Straight jean. Retailing for $148, the denim comes in classic washes available at Brooks Brothers stores. The goal of the collection is to tap into the pioneer spirit of both brands, each over a century old. And we have a feeling that in this case, the sum might be greater than the parts.
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