Rock The Vote Collaborates With Modify Watches
By Marisa Steinberg, September 26th, 2012
Rock The Vote Modify Watches, $40 each
Stand on any city street corner for long enough during election season, and you will quickly notice that some people have an inherent aversion to anyone holding a clipboard. When traditional means of getting out the vote fall short, sometimes adding a little visual appeal goes a long way. That’s what Rock The Vote set out to do in 1990, adding more than just a little visual appeal to the political process by wrapping a bra and panties-clad Madonna in an American flag for a promotional video. More than two decades later, the organization continues to work toward its goal of engaging young people in politics through popular culture by teaming up with Modify Watches. The relatively new label, which specializes in timepieces with interchangeable wristbands, has created a collection of Rock The Voted-themed watches in eight different colors. Featuring a sleek band and numberless face stamped with the Rock The Vote logo, the $40 watches will likely prompt a few “Where did ya get that?” responses. Which is your queue to segue onto your political soapbox and point that person with impeccable taste to the nearest voter registration office. Start your campaign at modifywatches.com, but hurry -although the presidential election isn’t until November 6, the final day to register to vote is typically in October and varies from state to state.