Shimmy Shimmy Shake
By Eva Medoff, June 15th, 2010
It’s officially bathing suit weather on both coasts, which means the hunt is on for flattering swimwear. Enter Shimmi: the California-based brand that features a palette of flirty pastels and satisfying neutrals, leave-nothing-to-the-imagination silhouettes and a less is more philosophy. Citing Jane Birkin, the French Riviera and rock ‘n’ roll as influences (though we say the modern party gal is really the target here), former models Scarlett Chorvat and Alison Renner design for “the barefoot hippie, the Louboutin-clad power stylista, and the girl who thinks it’s only fair that she can be both.” Cheers to that.