Shine with Gap for Fall 2012
By Maitland Quitmeyer, August 10th, 2012
Gap is launching Shine, a global marketing campaign for Fall 2012, which features a mix of musicians and dancers wearing Gap’s updated signature pieces. Starring singer-songwriter Nicki Bluhm, the campaign also feautres Seth and Scott Avett from the Avett brothers, Karmin, Lil’ Buck, Lia Ices, Yuan Yuan Tan, and Kaki King. They were each photographed while performing on set to fully capture their talent in motion.
As part of the campaign, Gap is showcasing these artists in an eight-week series on Gap’s social media channels. This series wil feature content like style tips from Nicki Bluhm and video of Lil’ Buck jookin’ (dancing). The campaign will appear in September issues of national magazines and outdoors in major cities.
Check out some of the images from the campaign below.