Sip in Style
By Eva Medoff, June 22nd, 2010
If you like Missoni’s signature zig zag print on your dresses, your scarves and even your Converse, then you’ll be happy to hear you can sport it on your water bottle as well. That is, if you like San Pellegrino. The ultimate Euro water brand (with gas, as the Europeans say), has teamed up with the Italian fashion house to produce a limited-edition design featuring Missoni branding and a blue zig zag sleeve. Unveiled last week at the Missoni men’s Spring 2011 presentation, the collaboration marks the first time Pellegrino has allowed an outsider to design the bottle in a century. So not only will this mark new fashionable heights for your picnic basket, but it also marks a historical breakthrough.