CITYist

This past Saturday, July 28, Steve Madden celebrated the grand reopening of its first retail store in Soho. The new store is designed by Stav Efrat Studios, the name behind nearly all Steve Madden stores worldwide. The new looks captures the spirit of Soho, will metal trees, LCD screens, and gilded walls to mimic the urban jungle. Exclusive to this location are a sneaker boutique and pop-color styles.

The celebration was from 12-6pm, featuring music by DJ May Kwok and a special appearance by the Steve Madden ice cream truck. .