SW3 Bespoke ‘London Cool’ Collection

By Rachel Park, August 1st, 2012

‘London Cool’ is the perfect way to describe this new collection. Designer Julia Chase, a native Londoner, used her memories from her childhood in 60s and 70s London to mix up current American trends. SW3 Bespoke launched their first collection during the Fall 2011 season and has since brought together American fashion and London trends seamlessly. This year’s collection features some hot upcoming trends. Dark, moody colors are offset with different textures and patterns. A lot of retro styles, such as flared pants and mod tops, are featured bringing an old-school vibe to new-school designs. The SW3 Bespoke line is available nationwide at Neiman Marcus CUSP, Shop Bop and over two hundred specialty boutiques. For more information and to see more looks go to www.sw3uk.com.

Digital tie dye sleeveless dress