CITYist

The partnership of Helena Christensen and SWAROVSKI CRYSTALLIZED™ is a match made in heaven. The legendary supermodel turned photographer was tapped to shoot the SS2012 campaign for the innovative company and the results are beautiful. The campaign features two unknown male and female models that were discovered after an exhausting 17 city search across the UK and Ireland. Swarovski is known for joining forces with the most exceptional creative spirits for it’s collections, and the campaign is no exception. The new campaign will not only be featured in all SWAROVSKI CRYSTALLIZED™ concept stores, but also as part of the extensive marketing campaigns across the UK, US and China.

ALL IMAGES PHOTOGRAPHED BY HELENA CHRISTENSEN AND ALL DESIGNS MADE WITH SWAROVSKI ELEMENTS