CITYist

Vodka comes in every fruity variety under the sun these days—from pomegranate to currant. In order to compete in this ever-changing market (interestingly, not so different from fashion), Belvedere is unrolling its Pink Grapefruit flavor in May—and enlisting two of fashion’s brightest chameleons, Matthew Williamson and Leigh Lezark, to promote the effort.

Along with the sweet liquor itself, Belvedere chose Williamson to create a limited-edition kaftan to compliment the adult beverage’s tropical influences. With faint palm frond impressions throughout the silky fabric, the jungle print of the kaftan comes to life in flamingo pinks and lime greens, with a contemporary black trim.

Lezark, fashion muse and musician, models Williamson’s design effortlessly—showing how the flowing frock could easily go from beach to cocktail party and back. At $1,540 (exclusively at Matthew Williamson boutiques), this summer attire isn’t cheap—which, combined with its exclusivity, will no doubt make it all the more popular when Belvedere Pink Grapefruit launches in May.