CITYist

To satisfy all the lingerie fans out there, we chose two designers who are taking on opposite aesthetics: one sporty and body conscious, the other classic 40s pin up. It’s up to you whether you want to look like Rita Hayworth or an Olympian, but either way, Cynthia Rowley’s upcoming line and new British brand Gilda & Pearl will be sure to strike your fancy.

SLIM by Cynthia Rowley looks comfortable, eccentric and alluring all at once—and offer up a new marriage of sportswear and lingerie. Ranging from $118 to $226, the line will be available this fall in upscale department stores and Cynthia Rowley boutiques.

Gilda & Pearl, on the other hand, takes its name from something decidedly more romantic: the screen sirens of yore. Each piece is hand-sewn and can be customized to meet your needs. So, Veronica Lake or Serena Williams? Take your pick.