Topshop + Facebook = First ‘Customized Catwalk’
By Rachel Park, September 17th, 2012
For the first time, viewers of the Topshop Spring/Summer 2013 can customize key looks and accessories as they come down the runway and automatically share or buy the products 3 months before industry lead times! This allows viewers to personalize their own show and share the moments with their friends. Everything from the music to the clothes to the beauty can be purchased. Viewers can use Facebook to capture specific moments while watching the livestream. Check out more info at www.facebook.com/topshop and www.topshop.com.