Tune In: Burberry Retail Theatre
By Noelia de la Cruz, September 15th, 2010
If you weren’t invited to the Burberry Prorsum Spring/Summer 2011 womenswear runway show, don’t fret—the renowned brand’s Retail Theatre concept is just as, if not more, exciting. On September 21, Burberry invites loyal consumers to 25 of its flagship stores worldwide (luckily we have two—the 57th street and Soho locations) for an interactive online experience occurring simultaneous to the event. On iPads provided by the store, tech-savvy fashionistas can watch the latest collection as it comes down the runway, share their opinions, and immediately purchase their favorite pieces. The order then arrives in a matter of weeks. Technology, immediacy and high-fashion: welcome to the world of modern luxury.