CITYist

LACOSTE L!VE is inviting customers to Unlock the Croc this Saturday, June 30, at its Broadway boutique (between Prince and Spring Streets) for a chance to win tickets to the upcoming LACOSTE L!VE Concert Series at Williamsburg Park. Street teams will be distributing key chains in Soho and Washington Square park from 12pm-3pm, with recipients trying their luck later that afternoon by unlocking one of several mystery prize boxes at the store from 3pm-5pm.

One grand prize winner will receive two series-long VIP concert tickets and and a $1,000 Lacoste shopping experience. Four additional prize winners will receive two General Admission concert tickets to a show of their choice and a $100 Lacoste shopping experience.

Penguin Prison will be at the in-store giveaway, spinning tunes from 2pm-4pm. 10% of sales during the day will benefit Music Unites, a non-profit organization which brings music education to underprivileged children in inner city school systems.

The Lacoste L!ive Concert Series this July features artists including Gotye, Counting Crows, My Morning Jacket, and Animal Collective, among many others. Located at North 12th street and Kent Avenue in Williamsburg, the concert space in the newest in a line of outdoor concert and recreation spaces.