Your Purchase: In Action
By Eva Medoff, April 9th, 2010
With all the options available on the internet—from flash to simply embedding videos—it’s rather surprising that more designers haven’t taken steps to present their products more creatively. Rachel Comey’s new men’s footwear line, however, does just that. Shunning static images in place of short vignettes showing the shoes in actual settings, moving on actual human feet, it’s an interesting way for consumers to ponder their purchase and see the coveted object in action.
Launching next Thursday, RachelComeyMens.com will showcase the 16 hand-crafted shoes in the new line. The colors and styles won’t be available in stores, making the site an exclusive destination for the at turns rustic and classy leather footwear, which ranges from $300 to $400. While some would be at home in the office, others would fit right in on the hiking trail (tiled floors and carpeting appear just as much as rolling streams in the videos). And if you don’t believe us, go watch yourself.