CITYist

BaubleBar, a new online retailer, has created a haven for fashionistas who crave reasonable prices on jewelry. Founded by recent Harvard Business school grads Daniella Yacobovsky and Amy Jain, the company prides itself on selling chic, trendy and elegant jewelry that usually ranges from $45 to $80. The selection of fashion jewelry changes monthly, which allows the site to continuously keep its styles of jewelry up-to-date, while keeping the prices low.