CITYist

The world of beauty is full of seemingly endless possibilities. Although a limitless amount of brands and products makes this aesthetic sector fun, investing in pricier products based off of reviews alone (or, in my case, how compelling the cover art is) can be daunting. Sensing this looming air of uncertainty clouding the beauty aisles throughout the nation, Harvard Business school grads Katia Beauchamp and Hayley Barna founded Birchbox in September 2010 in an effort to simplify the process.