Encore Exclusive
Assembly’s Greg Armas makes tees (and other wardrobe essentials) for two.
Story by Roger Joseph / Photography by Thomas Lohr
For both savvy marketers and anxious real estate agents, the pop-up shop phenomenon has most of the active ingredients of a retail panacea. It raises the pulse of an empty space, or obscure area, and provides the right infusion of goodwill to any particular product or entity. It is often with optimistic exclamations that one has learned to view its “now you see it, now you don’t” existence. That is, until something else takes foot.