CITYist

In honor of earth day and the commitment to launch eco-friendly products, Alternative Apparel is going green with your help. Alternative Apparel celebrates Earth day 2012 with the “Buy a tree, plant a tree” promotion. For each item you purchase on the Alternative Earth line collection, Alternative Apparel will plant a tree in your name. See more!

If you’re the type who not only avoids eating animals, but wearing them too (yes, that includes leather), then you’ve probably already heard of pioneer vegan accessory brand Matt & Nat. But for the rest of us, recognition might be less forthcoming. Even if you’re a red-blooded, fur-wearing carnivore, however, there’s something to be desired here: style, plain and simple. With handbags and wallets made with no animal by products, Matt & Nat’s trendy, zipper and stud-adorned goods look like the real deal, without the guilt. So you can rock that “leather” chain-strap shoulder bag and spout environmental gospel at the same time. We’re already converted.

Earth Day is all the rage in the fashion world. In fact, green/organic clothing has experienced a surge in general—as we’ve talked about before. As Earth Day approaches on April 22nd, we note two companies, Rachel Roy and Louis Vuitton, who are taking varied approaches to lend a helping hand to the environment.