CITYist

The oldest fragrance house in the world, Robertet, has designed its first fragrance for GANT, launching worldwide today! Inspired partially by the New England waters and a coastal-living lifestyle, GANT is as legendary and innovative as its designers, Pierre Dinand, who worked on the bottle, and Pierre Wulff, who worked to produce the fragrance formula.

Always a leader in preppy and athletic high-end sportwear, Lacoste now builds on its reputation and brings us Lacoste Essential Sport.

I never leave the house without spraying myself with a beautiful scent. But as day turns into night, the fragrance sometimes needs a refresh.

It’s finally here: the Martin Scorcese-directed Chanel film. For its new Bleu de Chanel men’s fragrance, the iconic brand tapped an iconic director to direct French actor Gaspard Ulliel in the ultra-stylized commercial (link after the jump). Ulliel plays an actor catapulted into fame and celebrity with a strong distaste for being in the public eye—until he runs into a lover from his past. The film unfolds against the backdrop of The Rolling Stone’s 1965 song “She Said Yeah” on the streets of New York. As for the fragrance, it’s said to include notes of citrusy grapefruit, dry cedar and labdanum (but we’re sure the video is a bit more interesting).

Stella McCartney sure wants you to smell good: she purchased an entire organic rose harvest exclusively for that purpose. Recreating her eponymous rose scent with the limited-edition Sheer Stella, McCartney applied a foodie maxim to her scent strategy: when in doubt, go organic. The result is a cleaner, fresher scent with touches of green apple and lemon ($62 at Sephora). And if the idea of smelling like a spring day doesn’t entice you, perhaps the bottle will: designed by British artist Phillip Jones, it looks just about as beautiful as you’ll smell.

With the arrival of spring—and all the requisite tulips, daffodils and rain water it entails—fragrance fanatics are coming out of hibernation. And with summer fast approaching, it’s more important than ever to take stock of the scent situation and scope out any new arrivals. We bring you three new perfumes for this spring and summer—all as drastically different with their scent profiles as their packaging.

Diesel’s Only the Brave fragrance is known for its masculine, sexy and bold scent, so it would only make sense to create an exclusive version with the anticipation of Iron Man 2. But will the limited-edition scent live up to the boundless charisma that is Robert Downey Jr.?

Even for those without an athletic bone in their body (present company included), come summer, the “just came from the gym” look holds its appeal. Whether or not you’ve just hopped off the eliptical or the subway, however, the bright colors and streamlined shapes of Burberry Sport’s spring looks scream effortless cool.