CITYist

In combination with their new campaign launch, The Art of Raw, G-Star has collaborated with Grammy award winner Skrillex to create a custom track for the campaign video and new pair of limited edition Elwood pants.

There is no quicker way to show off your style than with a customized item. Get your signature G-Star jeans customized at their new RAW Tailored Ateliers in New York and Los Angeles. Find out where to make your won customization here!

Grammy award-winning artist Skrillex has teamed up with G-Star Raw for their new Spring/Summer 2013 campaign. The artist has created a custom track for their ads and is excited to be a part of the new campaign. Check out more info about the collaboration here.

One of life’s biggest struggles is finding the perfect pair of jeans to fit our differently shaped bodies. Get some help with G-Star’s new Contour Fit denim to hug lovely hourglass figures. Find out more details here!

Need something to wear to an upcoming holiday party? Look no further than G-Star’s Midnight Collection 2012. Check out looks from the collection after the jump.

The boyfriend jean has become a hot trend for summer and celebrities. This relaxed fit jean has become a favorite among Jennifer Aniston and Rihanna and has quickly taken the summer by storm. You can easily get this look with G-Star’s 3D Arc Loose Tapered Style. G-Star was one of the first brands to embrace this style and have become the leader in the category. This style features a tapered bottom, giving them versatility to be dressed up with a pair of your favorite heels and chunky platforms or dressed down with boots, sandals or sneakers. Take a look at some celebrities wearing their favorite boyfriend fit jeans. Will you be favoring the loose fitting jean this summer?

Beat the heat this holiday without sacrificing your style with G-Star’s Fourth of July look! Photos and more details after the jump.

Temperatures are climbing higher and so are waistlines on shorts, so get on trend with a pair of chic, high-waisted shorts from G-Star RAW. See some of our favorites after the jump!

With Earth Day approaching we wanted to bring you some great Earth conscious fashion. G-Star has designed a line of Eco-friendly fashion pieces to embrace environmental responsibility. So be a Kind Heart and check out some of their 100% organic cotton pieces!

Known for its innovative and cutting edge style, G-Star Raw has launched Men’s Correct Line, a fashionable and high-quality collection perfect for the modern metropolitan man. Check out some of our favorite pieces!

Sleek, clean-cut and subtly sensual–the words that come to mind when we look at G-Star’s Midnight Collection, now available on their website. With some of G-Star’s denim DNA embedded in the pieces, you’d better get your hands on them because they won’t be available in-store until Spring 2012. We’re especially craving the Midnight Kalahari Dress with its distinct and well-done asymmetry for females and clean-cut Midnight Polo T for our guys. Last minute Christmas presents, perhaps?

On screen, British actress Gemma Arterton has articulately displayed her multifaceted persona—her flawless ability to remain true to her working class roots, all the while soaring to new heights of success based on her leading roles in Hollywood blockbusters such as Prince of Persia: The Sands of Time and Clash of the Titans. Arterton’s poised and confident appearance paired with her genuine femininity combine to create the perfect compilation of character that is necessary as the face of G-Star’s global advertising campaign. The campaign features conflicting elements and unexpected influences—chic and RAW, street and luxury, denim and silk—to create something new and innovative, much like Gemma Arterton herself.

G-Star’s collaboration with designer Marc Newson (going strong since 2003) continues with a Limited Edition Collection for Spring/Summer 2010. The collection will be available in high-end retail boutiques all over the world such as Moss in New York and Maxfield in Los Angeles.