My City: Salzburg | Director, Austrian Tourist Office
By Eva Medoff, June 2nd, 2010




Michael Gigl, director of North America and Australia in the Austrian tourist office in Salzburg, is out to prove there’s more to his hometown than simply The Sound of Music. Sure, it’s beautiful: “Approaching Salzburg by plane, you can see best how the landscape slowly changes from gently rolling hills and small lakes to impressive mountain ranges.” And certainly historical: “The birthplace of Mozart is a cultural hotspot of world renown.” To top it off, the Salzburg Music Festival celebrates its 90th anniversary this year. But if you find yourself traveling to this lakeside gem, check out some of Gigl’s other picks for a way to penetrate the city’s culture.