CITYist

Head to Lacoste’s Broadway boutique this Saturday for a chance to win a Lacoste shopping experience and tickets to the LACOSTE L!VE Concert Series this July. Get all the details after the jump!

LACOSTE L!VE collaborates with illustrator Micah Lidberg for a bright, high energy line for women and men available next month. Check it out here.

Always a leader in preppy and athletic high-end sportwear, Lacoste now builds on its reputation and brings us Lacoste Essential Sport.

LACOSTE L!VE—the hip and rebellious offspring of the Lacoste family—recently opened up their first shop in SoHo, and they’ll be celebrating tomorrow with a live Art Battle featuring Sean Ono and See One. Head on over to the shop (134 Prince St.) from 2-5pm to get in on the action. Cause after all, art and fashion—just like graffiti and New York—go hand in hand.

Previously, the two may have seemed like oil and water. Fashion is, after all, entrenched with old house-named brands. Take it as a sign of the times, then, that designers and companies continue to get more inventive with the ways they interact with customers. We give you an example of an old-school brand (Lacoste) and a new school one (Uniqlo) that are thinking outside of the box. (Note: iPhone apps and Twitter included.)

Polo lovers rejoice: your favorite crocodile has a new collection at Barney’s. An exclusive, three-piece capsule collection of Lacoste menswear is now available at the luxury retailer with versions of prep classics.

Sporty yet sophisticated, the collection boasts a short-sleeved “retro fit” pique polo in shades of cranberry, evergreen and turquoise, as well as classic navy and white ($88), a pima cotton v-neck sweater with tipping ($150, in navy) and a cotton tennis short ($115, white).

Starting this Saturday, the Lacoste Men’s Special Edition Campanas Polo will be available for purchase once again. The polo was part of Lacoste’s 2009 Holiday Collector’s Series. The polo, now back in stock, was designed by the famous Brazilian brothers, Fernando and Humberto Campana and will sell for $165. The catch: only 100 of these polos are left! Get it while you can. The special edition polo will be sold at the Lacoste Flagship Boutique on 5th Avenue.