Make a Splash with Mara Hoffman Swimwear
By Barie-Claire Rogers, May 22nd, 2012
RUNWAY REPORT: FW 2012 MARA HOFFMAN
By Christine Tran, February 13th, 2012
Swimwear Shaman
By Eva Medoff, July 26th, 2010
Mara Hoffman’s creations are known for their tribal prints, bold colors and playful silhouettes. So it’s not surprising that her Resort swimwear line, available starting in October, followed suit. Premiering at the Mercedes Benz Fashion Week, the line is categorized by African prints offset by strips of solid black and red, gauzy cover-ups and feathered and bejeweled accessories. Some triangular and attached by strings, others wide and boy short-inspired, all the suits are designed to let the wearer go “on a mystical journey through the jungle, visiting crystal caves, rivers, oceans; a tongue-in-cheek Amazonian tribeswoman in a bikini following her White Horse spirit guide.” Bring on the peyote.
Electric Garden
By Eva Medoff, June 29th, 2010
Despite the fact that Mara Hoffman’s cited influence for her Resort 11 collection is “electric garden,” the patterns and colors are decidedly more tame than this summer’s collection. That’s not to say less interesting or alluring, but simply toned down, relaxed and fitting for leisure time on a yacht—like we said, resort. Fitted bodices and demure shorts give a sort of sailor vibe (with Hoffman’s psychedelic undertones mixed in, of course), while flowing dresses and minis exhibit floral prints in a wash of blues, pinks and blacks. Certain pieces, like an oversized black tee, display her signature statement backs, this one open and connected by bows. Garden? Yes. Electric? Well, that at least describes the energy with which shoppers will grab these pieces off the shelves. Read on for more looks.

