By Eva Medoff, July 28th, 2010
It’s about time. That song was simply begging for a clothing line. Now, Madonna is finally cashing in on her 1985 song, with input from daughter Lourdes, on a new juniors line for Macy’s debuting August 3rd. The influences are clear (original 80s Madonna) the references are numerous (the cowgirl phase, the punk phase) and the target audience is obvious: tweens and teens who want to look like Taylor Momsen, at least in theory. Momsen is, in fact, the face of the line, although you won’t get a good look at her in the teaser video (after the jump). We do, however, have a video interview with Madonna and a first look at the line itself, consisting of a floral mini, a biker vest, button-front pleated shorts and a lace-detailed plaid button down. While we can’t say it’s original, we can say this: Madonna fans, and those simply looking for cheap, digestible fashion, won’t be disappointed.